Live music, cumbia, authentic Latin food, prizes & pura buena vibra on the banks of the Mississippi. Rain or shine — everyone's invited.
Save it and we'll ping your lock screen when each act starts
Join thousands of Memphians for an unforgettable evening of music, dance, food, art, and fun for the whole family. United Festival brings people together from every background to celebrate the rich cultures that make Memphis unique — proudly honoring Hispanic Heritage Month on the banks of the Mississippi River.
From the first cumbia beat to the last river sunset — here's how the day flows. Lineup details drop soon.
In collaboration with the Amigo Community Center (indoors).
Children’s Art Contest begins — “What Does Being Hispanic Mean to You?” Recognition of local artists.
Winners announced on the main stage.
10 contestants — sponsored by Emilio’s.
Latin dance and cultural performances.
Performed by a local group.
Reflecting on the significance of Hispanic Heritage Month for our community. Plaques awarded.
Led by the Consulate of Mexico.
Latin dance exhibitions, cumbia performances and additional cultural entertainment.
Bring your best moves to the riverfront stage.
¡Hasta el próximo año!
A riverside mercado of flavors, crafts and community. Want a booth? Applications are open.
Tacos, pupusas, arepas, elotes, aguas frescas and more — authentic dishes from across Latin America, cooked with amor.
Handmade jewelry, art, textiles and crafts from local Latino makers and creators. Take a piece of the fiesta home.
Local organizations and resources serving the Mid-South — connect with services, schools and community partners.
Whether you're a vendor, sponsor, performer, or volunteer — there are many ways to help make United Festival 2026 a success.
Serve your food or sell your craft to thousands of festival-goers at the riverfront mercado.
Apply TodayPut your brand in front of Memphis' fastest-growing community at its biggest celebration.
View PackagesJoin the crew that makes the magic happen — from setup to stage to smiles at the gate.
Email UsTell us about your business and our team will follow up with next steps.
United Festival is possible thanks to partners who believe in community, culture and connection.
Everything you need to know before the fiesta.
¡Es GRATIS! United Festival is 100% free admission for everyone. No tickets, no registration — just show up ready to dance.
The festival takes place at Beale Street Landing on the Memphis riverfront (251 Riverside Dr). Public parking is available in nearby downtown garages and lots along Riverside Drive.
The show goes on — United Festival happens rain or shine! Only severe weather would affect programming; check our social media day-of for any updates.
Absolutely — it's built for families. Kids Zone, children's art contest, face painting, games and family activities run throughout the day.
Lawn chairs and blankets are welcome. Outside food, drinks and coolers are not permitted — support our amazing food vendors instead. Leashed, well-behaved pets are welcome in open areas.
We'd love to have you! Head to the Get Involved section or contact us at jairo@laprensalatina.com and our team will follow up with details.
We'll ping your lock screen when each act starts. No app, no signup.
