Sunset over the Hernando de Soto Bridge at Beale Street Landing, Memphis
¡Gratis! · Free admission ¡GRATIS! FREE ADMISSION
Memphis' Premier Hispanic Heritage Celebration

United Festival 2026 — Cumbia en el Río: Memphis' free Hispanic Heritage Month festival at Beale Street Landing, September 13, 2026 United Festival 2026 — Cumbia en el Río, Memphis TN 2026

Live music, cumbia, authentic Latin food, prizes & pura buena vibra on the banks of the Mississippi. Rain or shine — everyone's invited.

Sept 13, 2026 · Sunday
3:00 PM – 8:30 PM
Beale Street Landing · Memphis, TN
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¿Qué es United Festival? CELEBRATE CULTURE. COMMUNITY. CONNECTION.

Join thousands of Memphians for an unforgettable evening of music, dance, food, art, and fun for the whole family. United Festival brings people together from every background to celebrate the rich cultures that make Memphis unique — proudly honoring Hispanic Heritage Month on the banks of the Mississippi River.

5.5+
Hours of Fiesta
100%
Free Admission
1
Epic Riverside Sunset
01

Live Music & Performances

02

Cumbia Dance-Off with Prizes

03

Authentic Latin Food Vendors

04

Local Artisans & Community Booths

05

Children's Art Contest

06

Kids Zone & Family Activities

07

Giveaways, Prizes & Fun

08

Burrito Eating Contest

La agenda del día

SCHEDULE SEPT 13

From the first cumbia beat to the last river sunset — here's how the day flows. Lineup details drop soon.

3:00→ 4:50
Community

United Voices Community Networking & Panel Discussion

In collaboration with the Amigo Community Center (indoors).

5:00
Opening

Opening Remarks & DJ Bambino Cumbia Set

Children’s Art Contest begins — “What Does Being Hispanic Mean to You?” Recognition of local artists.

5:40→ 5:55
Awards

Children’s Art Contest Judging & Awards

Winners announced on the main stage.

6:00
Contest

Burrito Eating Contest

10 contestants — sponsored by Emilio’s.

6:20→ 6:40
Dance

Performances by DLR Studio & Guest Dance Groups

Latin dance and cultural performances.

6:40→ 7:00
Dance

Aztec Dance Performance

Performed by a local group.

7:00→ 7:20
Remarks

Remarks from La Prensa Latina, Officials & the Consulate of Mexico

Reflecting on the significance of Hispanic Heritage Month for our community. Plaques awarded.

7:20
Ceremony

Grito de Independencia

Led by the Consulate of Mexico.

7:30
Main Event

Hernando de Soto Bridge “Mighty Lights” Show

Latin dance exhibitions, cumbia performances and additional cultural entertainment.

7:45
Competition

Cumbia Dance Competition

Bring your best moves to the riverfront stage.

8:30
Closing

Closing Remarks

¡Hasta el próximo año!

Sabor y talento local

VENDORS & MARKET

A riverside mercado of flavors, crafts and community. Want a booth? Applications are open.

LATIN FOOD

Tacos, pupusas, arepas, elotes, aguas frescas and more — authentic dishes from across Latin America, cooked with amor.

ARTISANS

Handmade jewelry, art, textiles and crafts from local Latino makers and creators. Take a piece of the fiesta home.

COMMUNITY

Local organizations and resources serving the Mid-South — connect with services, schools and community partners.

Be part of the celebration

GET INVOLVED

Whether you're a vendor, sponsor, performer, or volunteer — there are many ways to help make United Festival 2026 a success.

BECOME A VENDOR

Serve your food or sell your craft to thousands of festival-goers at the riverfront mercado.

Apply Today

BECOME A SPONSOR

Put your brand in front of Memphis' fastest-growing community at its biggest celebration.

View Packages

VOLUNTEER WITH US

Join the crew that makes the magic happen — from setup to stage to smiles at the gate.

Email Us
Vendor application

VENDOR APPLICATION

Tell us about your business and our team will follow up with next steps.

What your space includes: Each vendor receives a table, a tent and chairs. Please note that electricity is limited or unavailable, so plan to bring your own power source if you need one.
Gracias, mil gracias

OUR PARTNERS & SPONSORS

United Festival is possible thanks to partners who believe in community, culture and connection.

Presented By
Piña Elite Restaurant Group
Platinum
Downtown Memphis Commission
Aging Commission of the Mid-South (AAAD)
Memphis Stormwater
Orion Financial
Roses Palace Events & Rentals
Media Sponsors
La Prensa Latina
Action News 5
bTV Memphis
Telemundo Memphis
Gold
FedEx Employees Credit Association
Dove Family Dentistry
Silver
Rosalba Olvera Servicio de Taxes
Dillard’s Wolfchase Galleria
Emilio’s
ACC
DLR Dance Studio
DJ Bambino
Marketing Innovation Agency
Nueve Cero Uno 901
Belleza Latina
Azure Place Apartment Homes
Dipsticle Artisan Gelato Cafe
ShoeMaker Financial
Preguntas frecuentes

FAQ

Everything you need to know before the fiesta.

¡Es GRATIS! United Festival is 100% free admission for everyone. No tickets, no registration — just show up ready to dance.

The festival takes place at Beale Street Landing on the Memphis riverfront (251 Riverside Dr). Public parking is available in nearby downtown garages and lots along Riverside Drive.

The show goes on — United Festival happens rain or shine! Only severe weather would affect programming; check our social media day-of for any updates.

Absolutely — it's built for families. Kids Zone, children's art contest, face painting, games and family activities run throughout the day.

Lawn chairs and blankets are welcome. Outside food, drinks and coolers are not permitted — support our amazing food vendors instead. Leashed, well-behaved pets are welcome in open areas.

We'd love to have you! Head to the Get Involved section or contact us at jairo@laprensalatina.com and our team will follow up with details.

Hablemos

CONTACT US

Follow Us · @LaPrensaLatina
#UnitedFestival2026 #CumbiaEnElRio